Tales for Our Times-What Moth Taught Me about Marketing
Your Divine Nature expresses itself most eloquently through images. Through the process of Interactive Imagery you dialog with your Divine Nature and discover whatever it is that you need to know.
I am in awe of this process and of the beauty and power of the messages my clients receive. They often feel to me like modern mythology.
In Tales for Our Times I offer these narratives to you. May you find the wisdom in these Tales both inspiring and beneficial.
Every one of the marketing experts I’ve ever consulted insists on the importance of identifying a narrowly defined niche. I know what they’re talking about. I recognize the importance of it.
Whenever I approach the task of creating a niche so I can tailor my message to a specific group of people, I freeze up inside. I’ve seen the work I do help such a wide range of people in so many different ways. How can I narrow down the message, and still remain true to my work?
I turned to my Divine Nature for support and guidance. I’m sharing what I received in the hope that you will find it helpful.
Immediately a Moth appears. Here’s what Moth shares with me:
“What you put out there has to be absolutely true energetically to what you want people to know and what you want to attract because then you will attract precisely the people who resonate with you.’
“You have been focusing on the fear of people not liking your message, rather than the hope of expressing your message as a beacon so clear that people will recognize what you offer as exactly what they need and what they have been waiting for.’
Moth’s right. For years my blogs contained helpful information with barely a hint of the Intuition work I love so much. Though I’ve become much more open about expressing what I really care about, I still sometimes feel doubts about the message I’m sending out. What if people think it’s too far out or woo-woo? Is there really anyone out there who cares about what I love?
Moth continues, “It is like pheromones. I put pheromones out into the atmosphere with a very, very specific receiver in mind—my perfect mate! Anyone else who encounters those molecules will be totally disinterested. It is that perfect mate that those pheromones are out there to attract.’
“I am never afraid of who is not paying attention to the molecules I send out. I focus only on my ideal mate. Those pheromones are very specific and that brings us to the question of niche.’
“When I feel deeply moved – when you feel deeply moved – that is where the resonance is, the deepest resonance, and that is where the truest message is.’
“I don’t waste energy putting out molecules that are irrelevant to my perfect mate. That would be a waste of energy and a waste of effort. If there is one thing nature doesn’t do it is waste energy and effort.’
“Whereas you (meaning me), do waste energy and effort. That is because a moth sends out it molecules by instinct. No one tries to teach a moth how to attract a mate and that is fortunate.’
“Many people have taught you many things and you have gotten completely confused. You feel that you need to do what people have told you you need to do to succeed. That is congruent with what your culture has led you to believe: the experts are all out there.’
“The expert is there within you. This is all about identifying what you resonate with and trusting that others will resonate to that. Those are you mates.’
“You need to be like a moth. Just be so instinctual about the message you send out that it’s completely true to who you are and what you care about. That is the most essential thing.”
I ask, “How do I know if I am wasting time and effort and energy or if what I’m doing is true? I have so much practice doing it from my head, not my heart – so much practice!”
Moth replies, “I know that, but here is the good news: That had to be learned. It took effort to learn that! This is coming from your true essence. It is the most natural thing in the world. Remember, what is natural does not take excess effort or energy.”
“The more that you are true to yourself and to your essence, the easier it becomes, because it is natural. What is natural is very efficient when it comes to energy and effort. What’s unnatural takes excess energy and effort and that is what you have been trained to do.”
I ask, “How do I write my marketing material from that true and natural place?”
Moth replies, “What you put out there has to have your scent. It has to be going straight out there to the ones who need to be attracted to you from that place in you that knows their longing because it is your longing. It knows their needs because those are your needs and it knows their solutions because that is your solution. That is what you offer them: you know their solution because you share their needs and longing and it has worked for you.”
“WOW!” I exclaim, “Thank you, Moth!!!”
In the weeks following this journey, any time I sit down to write, I’ve been putting out clear intention to be guided by my Divine Nature. Sometimes it flows beautifully. Then what I write feels spontaneous and real. What a relief!
Other times I get stuck in the words. I recognize the old perfectionist patterns. I feel tight. The writing becomes cumbersome and difficult.
I pray that as I practice this new way of writing – straight from the heart and soul – I will become as natural and spontaneous as my beloved Moth.
As I write this blog I am struck by the fact that everything that Moth told me about being true to who you really are doesn’t apply only to marketing. It’s really true about life in general. How often do we put forth a persona that corresponds more to who we think people want to see than to who we really are?
What you can do
In your marketing – and in your relationships – have the courage to express who you really are, what you truly care about.
Of course I know this is more possible in certain contexts than others. But the more you truly express your own Divine Nature, the more you will attract the people you resonate with.
I’ve actually begun putting out there in business networking events my love of helping people develop their intuition and connect with their Divine Nature. I would never have done that in the past.
Some people get a detached look in their eyes and move quickly away. But I’m delighted to find that there are others eager for the opportunity to open up about things they don’t usually get the chance to talk about. I find that they’re excited to share their experiences. They’re relieved to find someone eager to validate what excites them. These are my people.
When you openly express who you are and what you care about, you will find yours.
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